We now have CONFIRMATION that efforts to duplicate information on more than one website by a company with the same postal address and/or phone number can be cross-referenced by search engines (GOOGLE more so than others) to determine that they are the same business and therefore will be penalized by Google.
We do not claim to have inside knowledge of this information. We do not have direct contact with anyone at Google.
What we do have are valid trial and error efforts that show that the obvious truth is actually true.
Seriously speaking though if you are an SEO professional or are active with Internet Marketing than this SHOULD be a no-brainer! Penguin?! Seriously? You needed the big Penguin to tell you that trying to manipulate search engines was going to get you in trouble?
Remember when your parents told you that lying will get you nowhere and it will always bite you in the ass? That holds true here also. Trying to play games and deceive search engines is not going to happen.
Play fair. White Hat. Organic. Quality Content.
This is how we play the game and always have. We have ALWAYS discouraged the use of multiple domain names to try and capture keywords and drive traffic. Consolidate your efforts into Quality Content, user friendly websites, simple navigation, less fluff and more substance.
The formula is easy.
The rest of the formula for good rankings and targeted traffic? We can’t give away the whole recipe now can we? That would be CRAZY!! But for now we’ll let you chew on this tidbit.
If you need some help with the rest we’re happy to work for you or your company to make it happen.
Keep your eyes out for the follow up to this article where I will get into more details about avoiding the common traps…without giving away my recipe or success in SEO.
The proof is in the pudding kids! Hire someone to manage your SEO and your Internet plan. It’s not as easy as you would think! The risk of trying to learn it while also trying to run your business is like learning to be a doctor to save on medical visits. Leave it to the pros.