is industry specific and needs to be handled by a team who has 1000s of hours of experience in Online Real Estate Marketing.
There are 1000s of details to address and when done in a precision process they will produce superior results over a period of time.
Attracting targeted traffic is more important than just bringing visitors. Specifically avoiding bad traffic is almost as important as bringing quality organic Real Estate buyers and sellers.
Don’t make the mistake of trying this on your own. If you are a real estate agent, real estate broker, then your skills are best spent doing what you do. Leave the backbone to the experts. It’s a fun thing to learn and as a contributor it can be interesting but it is something that is accomplished by unreal amounts of time, years, behind a computer analyzing what does and doesn’t work effectively.