Archives January 13, 2016

Technical SEO

Technical audits can take from 40 -60 hours depending on the size of the website and the organization.
As a potential customer we would like to emphasize that even though we list a lot of services in this section not every site requires the same attention. This list represents the areas that we check and then based on our results we use only the solutions necessary to properly optimize the website. Certain parts of this process can evolve with the work of the website which means that they get implemented as needed.
Technical SEO means something different so different people. To some it can be just the performance of the website. To others it gets more involved where server files get modified in order to meet stringent security requirements that affect exposure far beyond search engines.
Some websites have member areas that are used to allow their clients to access private information. In cases like this there are authority organizations that rank websites based on how secure a website is. All of the items listed here, when met, will make sure that a website meets all of the standards in over 95% of the situations where a 3rd party company might want to know your website is meeting industry requirements.
These audits are bucketed into separate parts
Technical: Crawl errors, indexing, hosting, etc.
Content: Keyword research,
Competitor analysis, content maps, meta data, etc.

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  • SEO Tools Rank Checker
  • Moz Tools
    • Keyword Difficulty
    • Rank Tracker

Accessibility

  • Content embedded in Flash
  • Frames Site Construction
  • Session IDs Requirements
  • Cookie Acceptance Requirement
  • Secure Server Usage
  • Entry Page Requires Verification

Primary Content Element Integrity

  • Duplicate Content
  • HTML Page Titles
  • Meta Elements
  • Header Tags
  • Javascript Usage
  • In-line CSS Usage
  • Relevant Text within images of Flash
  • AJAX
  • Lack of Body Content

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General Crawling Items

  • Use of Java Script Links
  • HTML Sitemap
  • XML Sitemap Files

HTML Source Code

  • Source Code Order Structure
  • Javascript Code
  • Use of External Files

Health Check

  • Perform a site Search
  • Brand Search
  • Total Pages indexed
  • Duplicate Content Review

Content Review

  • Quality, Length,
  • Human or Goal Focused,
  • Ease of Read Use

Internal Linking

  • Related Linking Structures
  • Recommendation Engine
  • Cross linking and category linking
  • Nofollow use
  • Consistent Linking
  • Canonicalization
  • Anchor Text

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Main Navigation Elements

  • Top Navigation
  • Side Navigation
  • Image-based Navigation
  • Footer Navigation
  • Javascript Navigation
  • Flash Navigation
  • Excessive links in Navigation

Redirect and Server Delivery

  • Javascript Redirect
  • 302 Temporary Redirect
  • Meta-Refresh Redirect
  • Redirect Chains
  • Proxy Content and URLs

Site Architecture

  • Deep Folder Structure
  • Internal Linkage Profile
  • Link Count per Page
  • Link Depth

Robot Directories

  • Robots.txt file is blocking spiders
  • lack of robots.txt file
  • Robots Meta Tag is blocking spiders
  • Use of Link Canonical
  • Use of Specialty Meta Tags

Site Performance

  • CDN Requirements
  • Image and file size optimization
  • Rewrites and Redirects
  • HTTP Requests
  • Static File Delivery
  • Compression
  • Source Order
  • Site Load Time
  • Response Codes (301, 302, 307, 410, 404, 500)

Traffic Analysis

  • Alexa.com
  • Compete.com
  • Hitwise.com
  • Quantcast.com
  • SEMRush.com

URL Structure

  • Keyword Use
  • Directory Structure
  • Directory Number and Names
  • Limited use of Parameters
  • Long Dynamic URLs
  • Session Tracking in URLs
  • Use of Session IDs in URLs
  • Domain Strategy

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Full website Optimization tools to make sure your site is ready to be promoted on a tier equal or better than your competition

WEB CEO Dashboard for handling 100s of different on site technical and performance related tasks


https://blog.kissmetrics.com/technical-seo-or-content-marketing/
https://www.distilled.net/u/technical/
http://searchengineland.com/role-technical-seo-makeup-really-251835
https://moz.com/blog/category/technical-seo
https://moz.com/blog/how-to-fix-14-technical-seo-problems
https://moz.com/blog/the-technical-seo-renaissance
https://www.quicksprout.com/2015/07/31/the-beginners-guide-to-technical-seo/
http://searchengineland.com/technical-seo-checklist-7-essential-tips-2017-263936
https://searchenginewatch.com/2016/10/20/technical-seo-checklist-a-webmasters-guide-to-on-page-optimisation/
https://salt.agency/expertise/technical-seo/
https://www.bruceclay.com/seo/technical-seo-tips.htm
https://moz.com/blog/how-to-fix-14-technical-seo-problems
 

The Beginner’s Guide to Technical SEO

How do you identify a Growth Hacker?

In my old age I’m learning all of the buzz words that define work I started doing almost 20 years ago. It’s kind of exciting to see the variety of systems that I developed become practices in the everyday world and to also gain a title years after their inception! Talk about validation!
If someone, maybe like yourself, or your company, is looking for a growth hacker then be prepared to the wild west of Internet marketing.
What is growth hacking?

  • 100 different things we do every day. Where do we start?
  • I posted 2 Advertisements which were each worded differently and with a different graphic. Each ad was tracked by a different code as well as email addresses and landing pages. They were each individually driven by their own unique social networks which drove traffic through a spider web of channels. In the end we were able to track all of the sources of traffic, browsing patterns “Google Analytics Behavior Flow”, and other analytics games.  By tracking everything we were able to see which image in the same surroundings attracted the most users, click throughs and ROI. This is just a small example of growth hacking in its simplest form. Obviously this process becomes 1000 times more complex when dealing with a large enterprise situation.

When looking for a growth hacker the simplest things for an amateur researcher on this topic is to simple ask for a candidate to explain some unique situation where a unique approach was needed to make something get attention and use your gut about how valid it sounds. Scary…….
(everyone is an amateur so don’t be embarrassed, this is a new dictionary term and no one knows what they’re doing)  
And therein lies the challenge. No one knows what qualifies a growth hacker.
So let’s put it into more simple terms. How about an experience internet marketer who is innovative and who has a good track record of making things work? Yes. That’s a good start.
How about a firm, or individual, with a solid technical force to supplement pure web based decisions. Performance considerations, Technical SEO.
So if you made it this far reading I have a surprise!
You have just become a beta tester of OUR Growth Hacker system and we are monitoring over 100 analytics from this and other related articles to test the philosophy behind our methods.
How to Identify a Growth Hacker? Well, in this case we are going to use our own system to promote ourselves and that will be the test to see if we know what we are doing. Since none of us can tell the future all we can do is predict results based on our experience of using the systems involved in this test.
If it works then that means we are doing something right.
And that is another angle to help define Growth Hacking.
If you follow this article to get notifications on the results of the test then a portion of our test will test the demographics of our post. These demographics based on your geographic locations and your other browsing habits based on search engine indexation of your social media will tell us more about what effect we had on your Exit from our site or many other things.
Welcome to our test! Share or Follow to stay tuned and see what happens!!

All this is being brought to you by the upcoming release of
Unleash Your Geek’s Social API which is Rocking the SEO!!

https://www.quicksprout.com/the-definitive-guide-to-growth-hacking-chapter-1/