Archives February 25, 2017

SEO and other Annoying Internet Service Provider Poachers acting like Street Hustlers

Ethics in business.
Ethics in Internet Marketing.
Ethics in SEO.
Ethics IN LIFE.
Ethics to me is not something you need to be taught. It’s who you are. It’s who I am.
Quality and productive business relationships are built on ethics.
Argue it if you will but when two parties communicate they can accomplish a lot. Phone calls have fallen by the wayside and business relationships have for some reason become less committed. People and companies have become accustomed to the fly by night services which have forced them into a pattern of testing out new fads at a whim. On an impulsive moment all logic of maintaining positive alliances which for lack of a better term “have your back”. Not just a firm, a consultant or 3rd party provider but a committed individual or team who quite literally have your back when it comes to business. For your Internet relationships. For your business like it was their own.
Doing business like it used to be done when major decisions had the courtesy of a meeting or a discussion.
Here is where we introduce Internet Poachers.

Internet Poachers

Introducing a discussion forum on 3rd party agencies who brutally poach your clients and steal them with lies and manipulation on topics that the clients are too shy to admit that they don’t understand.
Stealing SEO and Internet Marketing ClientsThis is where client communication is critical to make sure that these things are introduced because rarely will a vendor, service provider, SEO agency, get the chance to defend anything they do before another company suddenly has your client’s website pointing to their DNS.
Mistakes to Avoid.
Coming Soon. Like to be notified when this discussion continues.
This is a direct quote from the link to the right of the folks in a tug of war.
I set out to write more on this topic because too often we’re seeing poachers come in and wine and dine clients like they were professional athletes. Loyalty on one side and ethics on the other it’s all about money which is just a matter of priority. But it is this loyalty which helps both parties to benefit because when there is a level of stability a vendor might throw more freebies on the table.
I encourage business business owners to read this article as well as implement some practices which hel nurture strong vendor relationships.
“It’s because of your lack of account oversight and continued training. (tweet this)

  • You didn’t tie the activity back to metrics that the client could use – so even though you may have made an impact, they may not have understood the difference it made.
  • There was no strategy – or at least not one that tied back to client goals and needs – so the client couldn’t substantiate the spend or didn’t see results where they were needed.
  • Once you won the account, the team didn’t deliver on the initial pitch – leaving the client high and dry wondering what the heck happened.
  • The team handling the account doesn’t have enough experience – so the results were poor and the client ended the relationship due to lack of results.”

Your Company is the Reason Your Internet Marketing Campaigns are Over Budget With Such Weak Results

Have you noticed that when urgent decisions have to be made where every second is crucial the approval processes within an organization often cause these opportunities to be missed. When an opportunity is missed it can cost even more money because the work leading up to that moment could all have been in waste.
Free your company from being its own worst victim.
It’s critical to understand that “management” and “tech” are like Oil and Water. Management needs to let tech manage itself because it’s that freedom which brews innovation. Innovation makes money and makes clients happy.
Empower your employees to get things done without repercussions. With accountability but cut us/them some slack to do what is necessary because it’s unlikely that a process oriented management structure will comprehend what was behind a highly technical and analytical decision.
Stop trying to learn everything in order to justify allowing it to be used. This is your company’s own worst enemy. Let the experts do their work.
Happy SEO.