Archives February 2018

Website Speed and Server Security

They work hand in hand.
By fine tuning the speed of the website the files on the website (like scripts, themes, style sheets/css) are being optimized as well. This will usually mean that they are getting enhanced security and updates in the process.
Having a nice looking website is important but having a secure site that loads fast and that is a step ahead of your competition is vital to having the strategic edge in this competitive market place.
An effective website performance process can be 100s of steps long and take months to accomplish.
On a basic site it can be done in as little as a day if everything is in place to have the work done.
Don’t let these things get overlooked or put off for too long. They should be done during the development process so that the same steps don’t have to be done more than once.
 

There is no secret formula to Rank or Succeed with Internet Marketing

In a world of automation and trying to do more for less with fewer tasks and less energy we sometimes lose site of the key ingredient(s).
Successful marketing campaigns ultimately depend on human interaction and attempting to make your marketing campaign function with little or no interaction can be a quick path to lesser quality promotions.
Think of it this way. A carpenter doesn’t try to invent a new hammer but instead works to improve the way the hammer is used.
Image result for reinvent the wheelThis applies as well to internet marketing. As a company we develop solutions that integrate a combination of tools that have met a high level of criteria and have proven themselves in the industry. Such vendors like Oneall.com, Onlywire.com, SocialADR.com, WebCEO.com, SpinReWriter.com and many more.
Each of these tools when used in combination with our internal methods give us the power to provide very unique solutions that can be applied to 1000s of scenarios for almost any type of business in the world.
By using the tools that other companies continue to develop we are able to focus on mastering processes that give our clients the best results possible without having to spend nearly as much money as if they tried to develop their own custom solutions.
For this reason we are able to accomplish more for less money as well as less time invested in the same task. This is a primary reason why we have been able to grow by referrals because of our unique approach to building solutions where others tend to fall short. Getting back to basics and not reinvent the wheel has been an underlying principle that gives us the cutting edge over the competition.
Surround yourself with experts. Use the leading tools that the industry has to offer. Most of all use that experience to customize those tools to do things that sometimes were not how they were originally intended to be used.
This is how we show you to Unleash Your Geek.
Learn to use a hammer better. Don’t invent a new one.
 

Future Relevancy or Page Rank?

Page RankWith all the talk about search engines and relevancy, I came up with some interesting thoughts that I wanted share about where I believe the search engines are heading concerning basic Search Engine Optimization (SEO).
Trying to stay ahead of the search engines, which is nearly impossible, I’ve been trying to look to the future of SEO while creating web pages following the guidelines of the major search engines.
One of the largest problems the major search engines are dealing with is Search Engine Spam, Adsense Spam, and “Spammy Pages” such as keyword stuffing to gain higher rankings. In guidelines from Google, they mention write your pages for the users, not for the search engines. This statement alone, is a little prediction of the future of what is coming. And in order to stay ahead of the curve with some long term planning, I am suggesting we should take this to heart, and stop using the older SEO methods that eventually will hurt us.
Websites are being currently being penalized and dropped from years of top rankings for not adapting to the search engines guidelines and continuing to use SEO methods of years ago.
In thinking in terms of long-term success to maintain high rankings for each of the major search engines, through about as much research as you do online, I have came up with a few guidelines to the basic SEO ideas for the future.
One of the most important aspect for the search engines, and what I have seen and predict will have more importance is website copywriting. We’ll this is nothing new, we all know website copywriting is important, may as high at 45% of our copywriting contributes to our page rank. This will always remain important, and I believe will become even more important to high as 85% of what our website says will contribute to our page ranking in the future, as a shift from the search engine giving higher ranking from a technical aspect to more of a informational or relevancy aspect.
Eliminating some of the currently used technical aspects may maintain higher ranking in the coming future. Let me explain some of the commonly abused technical SEO habits currently, that I believe is headed toward extinction.a. Keyword Meta tags. This tag alone is open to elimination due to the common abuse methods such as keyword stuffing. Most major search engines generally ignore this tagline currently.b. ALT tags are another tagline that is just in the beginning stages of being eliminated. Some search engines have been experimenting with ignoring ALT tags and have found out that pages indexed without ALT tags are returning higher relevancy results. Again like the Meta tags, ALT tags have been abused to such from as keyword stuff.c. The two Meta tags that will gain in importance will be the Title tag and Description tag. A title and description taglines accurately representing a well written website copy write will enhance your page’s relevancy.
I am not suggesting that today that we immediately stop using the successful technical SEO currently in place, but the gradual elimination of this technique as the search engines stop using each method. Personally, I no longer include the Keyword Meta taglines on my web pages, and will continue to remove useless html as that become irrelevant.
In summary, my opinion is that future SEO standards will be more focused on good copywriting and less on technical aspects such as Meta taglines, Alt taglines, Headings to gain a higher page rank, or should I say higher relevancy.

Web Protection: Why It is essential

In today’s globe, the internet is one of one of the most popular tools that you can make use of to buy goods and solutions. It is considered as one of the most useful devices that individuals take advantage of. The net have shown to be a great venue that you can use for communication as well as with this, you can currently buy products and solutions from the firms you can locate in the internet today.
It is also a terrific tool to start your personal online business as well as make transactions. With the quick and economical communication that the net gives, you would certainly intend to get attached in the net to make cash or make life easier for you.
Nonetheless, with all the benefits of the net, there are also drawbacks. Since financial dealings are made in the net every day, it is likewise thought about that millions or perhaps trillions of dollars are being traded in the internet everyday. This generated a brand-new group of crooks that would do anything to steal cash from you by simply making use of the web.
These cyber lawbreakers create programs or software program that attacks your computer with the net, will certainly start gathering information inside your computer system that may include your financial and also individual info and also send it automatically to the person that established the software program.
The thought of letting a stranger take a look at your individual and also monetary details without you knowing about it can absolutely make you cringe in fear. With this information, the cyber wrongdoers will certainly have the ability to swipe money from you by committing a really serious crime called identification burglary or identification scams.
They will certainly likewise use your individual and also monetary info to pretend to be you and also commit disadvantages that could obtain you right into difficulty with the legislation without even understanding about it.
It is a truth that many individuals have been victimized by identification theft which has caused losing a great deal of cash or facing criminal situations they didn’t also dedicate. This is why it is essential for you to protect on your own from these crimes not simply in the real life, however also in the cyber globe or in the internet.
You can stop these criminal activities from happening to you by merely installing the most effective kind of web protection software offered. Web safety software applications are a group of programs that could battle modern day threats in the web, such as trojan horse, spyware, adware, as well as hackers. It is a program that will help you protect your computer system from being gotten into by the destructive software program flowing the internet today as well as get to your files that might have your personal and also economic info.
Today, it is thought about a requirement to have this sort of software program in your computer in order to much better secure you and also your household from cyber offenders that are searching for a method to take cash from you.
Great internet security software application need to consist of:
– Anti-virus– This particular program needs to be included in your net safety software to secure you against infections that are circulating the net today. It must also have automatic upgrade attributes in order to far better secure you from the brand-new viruses that go on popping out in the internet.
– Anti spyware/adware– Spyware as well as adware are extremely dangerous programs that could give the developer access to your files in your computer that may contain financial and also personal details. This is why this feature needs to be included in the internet safety software and must additionally be updateable.
– Firewall– This particular program will stop viruses as well as cyberpunks from entering your computer.
– Parental control– This program needs to be consisted of in your internet protection software application particularly if you have youngsters in order to manage their web activities as well as stop them from going to web sites that could include physical violence or pornography.
These are the main points that you should seek in an internet security software. With all these functions, you will certainly be able to protect yourself as well as your family from being a sufferer of severe criminal offenses going around the net today.