2-Hrs of General Technology Consulting
2-Hrs of General Technology Consulting
The rules are simple.
When you drive a car you get a license and take classes to understand the rules of the road.
Using a computer and using the Internet require a minimum attention span to help individuals protect themselves..
Beware of email phishing scams that lure you into a site or other link where you think there is something legitimate to find. In this case I am sharing a random email from a collection I receive on a daily basis. This one is disguised as a voice mail message from an online messaging service.
When I hold my mouse over the links though I can see that they point to .php scripts, or otherwise Non safe locations.
You don’t need to understand website traffic, computers or even math to know that when something increases it is a good thing! Check out the screenshots of our Analytics and you can see some of the highlights in key areas of our results. All green…..amazing. How did we do it and without any paid advertising or other methods of social promotions?
We took one of our clients sites and made adjustments in a few key areas and many won’t believe the changes that were experience in this 7 day test.
This is with a 3 day period on a site that has about 100-300 visits a day over the weekends. Imagine if your site has 100,000 – 1,000,000 pages with 500,000 visits per day! This system is applicable across industries and affects every page on the website.
A popular weekend sports promotion shows almost all areas of Google Analytics improved with traffic from one weekend (Friday – Sunday) compared to traffic of the previous weekend (Friday – Sunday).
This occurred with just 3 days of work to implement some key areas of the website and from improving the mailing lists and a small server adjustment.
Onsite SEO is not always the solution and this is why systems like ours are able to consistently out perform the competition.
On this next image here you can the All Pages results from and they represent the individual traffic patterns of each pages that visitors visited.
In this test pattern we achieved a 60.92% increase from one weekend to the next. If the Bounce Rate had gone up then this number would be less significant because when traffic increases like this it doesn’t always mean that people aren’t immediately leaving the website. The Bounce Rate in this case had a 13.56% improvement so that means that more people remained on the website to view more content. Content is King people. The time on the pages also increased 37.46% which is what helps to get the attention of search engines. This indicates to them that viewers see quality and useful content which can translate into improved search engines. All of these numbers are important to one another so when someone says they increase traffic it’s critical to understand as a site owner that increases are not always good if the other statistics aren’t in sync with them.
When we made modifications to mailing lists and emails that were bouncing due to SPF errors in the mailer then we increased the amount of opt-in users who were receiving 1000s of promotional emails. Because so many of those users are on mobile devices we also had a large increase in mobile traffic as well as desktop traffic. By being more mobile friendly we also got the attention of search engines who prefer mobile friendly websites.
There was a 38.75% increase in New Users with a decrease in the bounce rate and a 104% increase in the average Session Duration (time on site basically).
Keep in mind that when looking at any of these screenshots that you will not see any drops which would be represented by numbers in RED. It is common to see a variation in results where something improves and something else doesn’t. Across the board this performance is all Green which shows the quality of the improvements that were made. This was accomplished by a proactive approach that took an extra few hours to accomplish but in the end helped increase our audience and response rates by a landslide.
Marketing management has to consider the obscure intuitive skills of experienced pros who can’t always explain why something has to be done a certain way. The steps to accomplish something often come with a proactive approach that helps to avoid costly missteps that can only be avoided by people who have done something so many times that they know what to avoid and what to embrace. Text book learning for many technology related fields only goes so far when experience really is the only thing that can get the job done. It is this experience we seek to have on our teams so that we can collaborate with fresh new ideas while using the caution of experience.
One of the most challenging and exciting things about working in this industry is that every day we are creating tools to meet the needs of different types of businesses. Managing SEO and website performance is one of the trickiest endeavors because it can involve the coordination of many teams to come together and accomplish complex solutions. While developing solutions the feedback of the experts on the team need to meet the needs of the clients while giving something which can be utilized moving forward. What we’ve done over the years is develop solutions which help businesses to remain flexible and make adjustments with the changes in the industry.
My background is one of a highly technical origin with about 25 years of troubleshooting my way to the point of a solution. Most of that troubleshooting was done with someone standing behind me telling me that something couldn’t be done. For those of you who are accustomed to being told what isn’t possible you know that this is what makes it the most fun to find the solution that no one though was possible. This is what it takes to take the extra step in Technical SEO which involves somewhat of a back and forth approach. Every action causes a reaction and every change has an effect so when optimizing any area from server to website it’s necessary to take note of the affects it has on the end results. When someone adds a plugin on a website to try and speed it up they could actually be slowing it down due to incompatibility of the particular plugin.
This is what we find at the core of Technical SEO.
Technical SEO by definition brings together the fine tuning of servers, website performance and 100s of other aspects of a website in order to get the best results for being found on the Internet.
What is too often overlooked though are the human contributions that also need to be optimized. Even with all of the tools and processes running at full speed they are all only as effective as the least common denominator. If even one person on a team doesn’t feel that what they are doing is important then it can affect the outcome of the whole optimization process.
Disbelievers or critics of the people in charge can prevent a website and a business from getting the results they want because the timeline of work will be affected when debate ensues instead of following through on critical tasks defined by the leaders of the team.
SEO is not only about implementing processes and optimizing a website or optimizing code. SEO is about optimizing the resources of a team in order to make sure that future workflow also follows the same guidelines and doesn’t take shortcuts when attention to detail in every area is so critical.
SEO isn’t a new specialty but has just been given different names along the way. SEO requires quality content which goes all the way back to print media before the Internet was even taking off. Without Optimized content a newspaper or publication would not get the audience that it wants. If you try to sell a newspaper that has terrible articles then circulation is going to drop or not grow. The same thing goes for websites. If you are not focusing on quality content then all of the tricks in the book are not going to give you the results you want because all of the super engineering that goes behind Technical SEO depends on the quality content that supports the website(s).
Take your website to the next level by systematically fine tuning every area that needs attention. This can take a week or 3 months but by following the right order and putting things in place correctly a significant advantage can be had just by saving time during the process.
<written by an aspiring tech ghost writer, please pardon the grammar>
No local business has a very easy time launching. Apart from difficult initiatives and also limited budgets, there has to be that task called social media. It’s not something you could purchase or pay people to do. Certain, social media sites advertising and marketing as well as its management might be applied by tools and also software application, or you might hire an expert to do all the equivalent tasks. The important things is, you initially have to understand just what social media sites does for a company.
Currently, do you understand why you’re prodded to go active on social networks? What actually is the function of social media sites when it pertains to advertising, consumer support as well as all other facets of your business? These two concerns– as well as many more– can be responded to by keeping reading. Absolutely, you will certainly soon find out the significant duty of social media in raking profits, making faithful clients and also handling your ads, advertising as well as sales.
So Just What Is Social media site?
It is in referral to the ways of interaction and also communication among individuals using of internet-based technologies, to consist of mobile systems. It can be found in many types, but the most popular social media type would be social networking websites such as Facebook, blogs or blog sites, social blogs, microblogs such as Twitter, and content sharing areas like YouTube. For objectives of categorization, there are 6 different social media sites types. Including in the ones stated would be online video games and digital social worlds, along with joint undertakings which allow internet customers to take part.
The advantage concerning the majority of these social media sites types is that they are now offered in one incorporated systems. Hence, sharing of material, interacting and also emails can be carried out in simply one platform or social networking website.
What Aid Does It Offer A Small Biz?
Being a complex but extremely viable investment, any kind of company can gain large with mixing 2 or even more sorts of social media sites. In one swift swoop, targets like customer assistance, branding as well as constructing online visibility as well as service marketing can be accomplished. However , any type of small biz would certainly gain from social media sites because it is the quickest, most reliable way of communicating with customers. Nowadays, more compared to ever before, data is something that’s in everybody’s hand. Think about what your business will get if you’re energetic in the social networks sphere!
Ever observed just how years ago companies would invest so much on aiming to offer? Well, nowadays, it’s not hardcore marketing any longer; not also concerning hefty ads that sets you back much or also laborious to prepare and accomplish. With social media, it’s everything about making links, be it with existing as well as possible clients, other companies in the exact same sector, or the area. It’s everything about authentic interaction while having the ability to subtly highlight advertising and marketing initiatives. Therefore, social networks is a more individual, thus human and also legitimate, strategy to engaging with consumers.
One more excellent aspect of social media sites is that it doesn’t need huge, pricey projects to connect. More like, it requires basic, small yet powerful acts, such as sharing your ideas or most recent product online. Not only does this happen quickly, there’s that human component that is perceived doing not have in many big time ads. See, social media makes little companies as well as their owners simply be themselves– get included, express state of minds, reach out, ask for aid … simply be human!
Most importantly, being in the social internet makes any kind of company offered for everyone. Call it client assistance, call it PR monitoring or call it whatever you such as. However no other time in the background of local business have mails, phones and also walk-in questions end up being so fast as well as simple. All these could be done at one time with a social network site, a blog site remark or a shared video clip!
So, do think about it and obtain your tiny biz energetic in the social media ball soon!
If you get an email from an email address you recognize that directs you to download something from WeTransfer.com then there is a big chance it is a scam if you normally don’t receive these.
We just received one here and by checking the URL of where it asks to login using a social media account it is then easy to tell that it is coming from a rogue website.
Yes, believe it or not this still is anything but a Do It Yourselfer industry. Now that we got that out of the way….here is the path you need to follow if you want to take your business seriously.
Be the business owner or manager and focus on your business. Micromanaging processes that are outside of your scope of expertise will only frustrate and irritate the people who are getting paid to help you.
SEO, Technical SEO, Internet Security, hacker threat prevention, fraud detection and a myriad of other things are best handled by the people who do it for a living.
Even for a small town auto mechanic the online threats are alive and well waiting to get into your website and anything you have online. It only takes one point of entry to cost the unsuspecting, or non believers, into paying sometimes thousands of dollars in lost revenue, reputation and other possible crippling effects.
Even though you might continue working offline the online business can be affected by negative reviews due to a breach of a website. This can affect your reputation in the community if people think your website is not unsafe.
This is just a cross section of reasons why the DIY needs to re consider trying to DIY. It’s not worth it.
1.) Web Designers are web designers. I personally can build websites but work in the technical side of the industry by choice.
Mechanics modify race cars to make them outperform the competition. These are your Technical SEO and performance pros.
Body shops paint the cars to make them look nice for the sponsors and the fans. These are your website designers.
Race car drivers drive the cars. This is the business owner and the customer.
Artistic work is a different mentality altogether than a high level technical aptitude that is needed to manage the 100s if not 1000s of factors that make managing a powerful website successful. A business owner and a website designer can’t have the cutting edge if they have to focus on their normal every day work.
Keep ownership of everything. Accounts should be set up by 3rd party services in your name, company name, internal emails addresses, etc. You should always be able to walk away from a service provider with minimal complications.
Sometimes it’s easier to let someone else set things up but at the very least try to have them add your email as Admin or otherwise in order to maintain ultimate ownership control of an account.
Listen to your Google Analytics
This is where people get screwed. The most common response I get is that Analytics is too complicated and doesn’t seem important.
YES IT IS!! It’s complicated and it’s important.
If you’re not studying your Analytics you’re only hurting yourself and your business. If your SEO team is not giving feedback on Analytics then something needs to change.
Analytics shows you where the sources of customers are and what strengths from your website are the most effective. A good Analytics reading every 30 days can change the course of a business marketing strategy.
Ignoring the importance of Analytics and not responding to recommendations can cost lost business and turn current customers away.
If you’re not already in the bathroom reading this along with People magazine and Reader’s Digest then I suggest a quick read here from one of my favorites regarding Technical SEO. This is one of many articles that sums up some of the basics. There are others and I encourage reading them as well. Ultimately you need to understand that there things that average people don’t understand. Performance tuning a website and the machine behind the scenes is critical for security, speed, multiple mobile devices, viewing sizes, browser types, payment methods, sharing, and more.