Technical SEO

Technical audits can take from 40 -60 hours depending on the size of the website and the organization.
As a potential customer we would like to emphasize that even though we list a lot of services in this section not every site requires the same attention. This list represents the areas that we check and then based on our results we use only the solutions necessary to properly optimize the website. Certain parts of this process can evolve with the work of the website which means that they get implemented as needed.
Technical SEO means something different so different people. To some it can be just the performance of the website. To others it gets more involved where server files get modified in order to meet stringent security requirements that affect exposure far beyond search engines.
Some websites have member areas that are used to allow their clients to access private information. In cases like this there are authority organizations that rank websites based on how secure a website is. All of the items listed here, when met, will make sure that a website meets all of the standards in over 95% of the situations where a 3rd party company might want to know your website is meeting industry requirements.
These audits are bucketed into separate parts
Technical: Crawl errors, indexing, hosting, etc.
Content: Keyword research,
Competitor analysis, content maps, meta data, etc.
  • SEO Tools Rank Checker
  • Moz Tools
    • Keyword Difficulty
    • Rank Tracker


  • Content embedded in Flash
  • Frames Site Construction
  • Session IDs Requirements
  • Cookie Acceptance Requirement
  • Secure Server Usage
  • Entry Page Requires Verification

Primary Content Element Integrity

  • Duplicate Content
  • HTML Page Titles
  • Meta Elements
  • Header Tags
  • Javascript Usage
  • In-line CSS Usage
  • Relevant Text within images of Flash
  • AJAX
  • Lack of Body Content
General Crawling Items

  • Use of Java Script Links
  • HTML Sitemap
  • XML Sitemap Files

HTML Source Code

  • Source Code Order Structure
  • Javascript Code
  • Use of External Files

Health Check

  • Perform a site Search
  • Brand Search
  • Total Pages indexed
  • Duplicate Content Review

Content Review

  • Quality, Length,
  • Human or Goal Focused,
  • Ease of Read Use

Internal Linking

  • Related Linking Structures
  • Recommendation Engine
  • Cross linking and category linking
  • Nofollow use
  • Consistent Linking
  • Canonicalization
  • Anchor Text
Main Navigation Elements

  • Top Navigation
  • Side Navigation
  • Image-based Navigation
  • Footer Navigation
  • Javascript Navigation
  • Flash Navigation
  • Excessive links in Navigation

Redirect and Server Delivery

  • Javascript Redirect
  • 302 Temporary Redirect
  • Meta-Refresh Redirect
  • Redirect Chains
  • Proxy Content and URLs

Site Architecture

  • Deep Folder Structure
  • Internal Linkage Profile
  • Link Count per Page
  • Link Depth

Robot Directories

  • Robots.txt file is blocking spiders
  • lack of robots.txt file
  • Robots Meta Tag is blocking spiders
  • Use of Link Canonical
  • Use of Specialty Meta Tags

Site Performance

  • CDN Requirements
  • Image and file size optimization
  • Rewrites and Redirects
  • HTTP Requests
  • Static File Delivery
  • Compression
  • Source Order
  • Site Load Time
  • Response Codes (301, 302, 307, 410, 404, 500)

Traffic Analysis


URL Structure

  • Keyword Use
  • Directory Structure
  • Directory Number and Names
  • Limited use of Parameters
  • Long Dynamic URLs
  • Session Tracking in URLs
  • Use of Session IDs in URLs
  • Domain Strategy

Full website Optimization tools to make sure your site is ready to be promoted on a tier equal or better than your competition

WEB CEO Dashboard for handling 100s of different on site technical and performance related tasks

The Beginner’s Guide to Technical SEO