It’s the oldest story in the book.
“My friend knows computers” or “my nephew is going to manage our Internet marketing“.
I have a friend who watched some financial freedom videos and now thinks he is going to be a day trader working from home. It must be that easy if everyone is doing it. How many people are succeeding?
Day trading, like many other things such as technical internet marketing, predictive analysis, involves a lot of intuition and a unique aptitude. People are all built in a different way and we all have different areas of strength. We are not all capable of doing something just because we think it looks too easy. It looks easy because we make it look easy.
I can’t play basketball. I suck! I can dribble a ball but darn if I’m going to shoot a basket.
I can’t sing! I’m tone deaf! But I sound AWESOME singing in the shower or alone in the car.
The point is that we, and others, will benefit from understanding their strengths and knowing when to pass the reigns over to someone who thrives in their work. Their specialty not their hobby. Internet Marketing, SEO and social media are not a Do It Yourself-er sport. They are professions which involve tens of thousands of hours or years of trial and error. You don’t learn it by spending a few week in forums and then watching a few Youtube videos. If that were the case I would be doing brain surgery by now. It’s a science and a strategy that is built on experience which comes from Trial and Error.
Did you know that only 1% (ONE PERCENT!!!) of Internet Marketing “Professionals” actually have the core knowledge to truly succeed in this profession? Over half are using tools to do their work but don’t really understand the mechanics of how things are getting accomplished.
The rest are the people on the front line who make the client think they are making things happen when actually there is an entity working in the background on their behalf.
The 1% is driving 99% of the successful machines on the Internet.
Have I made my point?
I don’t like the term SEO because it seems to have earned the same creepy crawly feeling that the word Amway gave us back in the day. For you young folks you might have to Google that reference.
SEO in my world is a systematic approach to accomplishing the goal that we have successfully achieved for over 15 years. Back in 2001 I started doing something that didn’t have a name.
Search Engine Optimization: Keyword is Optimization.
– an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible; specifically : the mathematical procedures (as finding the maximum of a function) involved in this.
Optimization | Definition of Optimization by Merriam-Webster