In computer science, local search is a heuristic method for solving computationally hard optimization problems.
Local Search is also a critical cornerstone of Internet marketing as it helps your business build its presence with localization in search engines.
By establishing your business’s locale then the search engines legitimize you and improve your indexing to get better results.
Of course this doesn’t mean that using Local Search will get you results but utilizing the proper tactics in local search can and will give you a competitive edge against the bulk of competitors who do not effectively use Local Search optimization.