100%-500% Across the Board Increases in just 7 Days!

You don’t need to understand website traffic, computers or even math to know that when something increases it is a good thing! Check out the screenshots of our Analytics and you can see some of the highlights in key areas of our results. All green…..amazing. How did we do it and without any paid advertising or other methods of social promotions?
We took one of our clients sites and made adjustments in a few key areas and many won’t believe the changes that were experience in this 7 day test.
This is with a 3 day period on a site that has about 100-300 visits a day over the weekends. Imagine if your site has 100,000 – 1,000,000 pages with 500,000 visits per day! This system is applicable across industries and affects every page on the website.
A popular weekend sports promotion shows almost all areas of Google Analytics improved with traffic from one weekend (Friday – Sunday) compared to traffic of the previous weekend (Friday – Sunday).
This occurred with just 3 days of work to implement some key areas of the website and from improving the mailing lists and a small server adjustment.
Onsite SEO is not always the solution and this is why systems like ours are able to consistently out perform the competition.
On this next image here you can the All Pages results from and they represent the individual traffic patterns of each pages that visitors visited.
In this test pattern we achieved a 60.92% increase from one weekend to the next. If the Bounce Rate had gone up then this number would be less significant because when traffic increases like this it doesn’t always mean that people aren’t immediately leaving the website. The Bounce Rate in this case had a 13.56% improvement so that means that more people remained on the website to view more content. Content is King people. The time on the pages also increased 37.46% which is what helps to get the attention of search engines. This indicates to them that viewers see quality and useful content which can translate into improved search engines. All of these numbers are important to one another so when someone says they increase traffic it’s critical to understand as a site owner that increases are not always good if the other statistics aren’t in sync with them.

Google Analytics: All Pages Traffic Results

 
When we made modifications to mailing lists and emails that were bouncing due to SPF errors in the mailer then we increased the amount of opt-in users  who were receiving 1000s of promotional emails. Because so many of those users are on mobile devices we also had a large increase in mobile traffic as well as desktop traffic. By being more mobile friendly we also got the attention of search engines who prefer mobile friendly websites.
There was a 38.75% increase in New Users with a decrease in the bounce rate and a 104% increase in the average Session Duration (time on site basically).

Improve Mobile and Desktop traffic by tuning your server

GEO TARGETING Organic SEO

Keep in mind that when looking at any of these screenshots that you will not see any drops which would be represented by numbers in RED. It is common to see a variation in results where something improves and something else doesn’t. Across the board this performance is all Green which shows the quality of the improvements that were made. This was accomplished by a proactive approach that took an extra few hours to accomplish but in the end helped increase our audience and response rates by a landslide.

Geo Targeted Technical SEO shows 47 of 50 states saw increases.

SEO as an industry leaves a lot of people scratching their heads because SEO doesn’t have rules that make sense to certain types of thinking.

Marketing management has to consider the obscure intuitive skills of experienced pros who can’t always explain why something has to be done a certain way. The steps to accomplish something often come with a proactive approach that helps to avoid costly missteps that can only be avoided by people who have done something so many times that they know what to avoid and what to embrace. Text book learning for many technology related fields only goes so far when experience really is the only thing that can get the job done. It is this experience we seek to have on our teams so that we can collaborate with fresh new ideas while using the caution of experience.

One of the most challenging and exciting things about working in this industry is that every day we are creating tools to meet the needs of different types of businesses. Managing SEO and website performance is one of the trickiest endeavors because it can involve the coordination of many teams to come together and accomplish complex solutions. While developing solutions the feedback of the experts on the team need to meet the needs of the clients while giving something which can be utilized moving forward. What we’ve done over the years is develop solutions which help businesses to remain flexible and make adjustments with the changes in the industry.

My background is one of a highly technical origin with about 25 years of troubleshooting my way to the point of a solution. Most of that troubleshooting was done with someone standing behind me telling me that something couldn’t be done. For those of you who are accustomed to being told what isn’t possible you know that this is what makes it the most fun to find the solution that no one though was possible. This is what it takes to take the extra step in Technical SEO which involves somewhat of a back and forth approach. Every action causes a reaction and every change has an effect so when optimizing any area from server to website it’s necessary to take note of the affects it has on the end results. When someone adds a plugin on a website to try and speed it up they could actually be slowing it down due to incompatibility of the particular plugin.

This is what we find at the core of Technical SEO.

Technical SEO by definition brings together the fine tuning of servers, website performance and 100s of other aspects of a website in order to get the best results for being found on the Internet.

What is too often overlooked though are the human contributions that also need to be optimized. Even with all of the tools and processes running at full speed they are all only as effective as the least common denominator. If even one person on a team doesn’t feel that what they are doing is important then it can affect the outcome of the whole optimization process.

Disbelievers or critics of the people in charge can prevent a website and a business from getting the results they want because the timeline of work will be affected when debate ensues instead of following through on critical tasks defined by the leaders of the team.

SEO is not only about implementing processes and optimizing a website or optimizing code. SEO is about optimizing the resources of a team in order to make sure that future workflow also follows the same guidelines and doesn’t take shortcuts when attention to detail in every area is so critical.

SEO isn’t a new specialty but has just been given different names along the way. SEO requires quality content which goes all the way back to print media before the Internet was even taking off. Without Optimized content a newspaper or publication would not get the audience that it wants. If you try to sell a newspaper that has terrible articles then circulation is going to drop or not grow. The same thing goes for websites. If you are not focusing on quality content then all of the tricks in the book are not going to give you the results you want because all of the super engineering that goes behind Technical SEO depends on the quality content that supports the website(s).

Take your website to the next level by systematically fine tuning every area that needs attention. This can take a week or 3 months but by following the right order and putting things in place correctly a significant advantage can be had just by saving time during the process.
 
 

Yes, believe it or not this still is anything but a Do It Yourselfer industry. Now that we got that out of the way….here is the path you need to follow if you want to take your business seriously.
Be the business owner or manager and focus on your business. Micromanaging processes that are outside of your scope of expertise will only frustrate and irritate the people who are getting paid to help you.
SEO, Technical SEO, Internet Security, hacker threat prevention, fraud detection and a myriad of other things are best handled by the people who do it for a living.
Even for a small town auto mechanic the online threats are alive and well waiting to get into your website and anything you have online. It only takes one point of entry to cost the unsuspecting, or non believers, into paying sometimes thousands of dollars  in lost revenue, reputation and other possible crippling effects.
Even though you might continue working offline the online business can be affected by negative reviews due to a breach of a website. This can affect your reputation in the community if people think your website is not unsafe.
This is just a cross section of reasons why the DIY needs to re consider trying to DIY. It’s not worth it.

WHY should the work be outsources to experts (plural) and not a friend who “knows computers” or a Web Designer?

1.) Web Designers are web designers. I personally can build websites but work in the technical side of the industry by choice.
Mechanics modify race cars to make them outperform the competition. These are your Technical SEO and performance pros.
Body shops paint the cars to make them look nice for the sponsors and the fans. These are your website designers.
Race car drivers drive the cars. This is the business owner and the customer.
Artistic work is a different mentality altogether than a high level technical aptitude that is needed to manage the 100s if not 1000s of factors that make managing a powerful website successful. A business owner and a website designer can’t have the cutting edge if they have to focus on their normal every day work.

How to avoid getting screwed by a service

Keep ownership of everything. Accounts should be set up by 3rd party services in your name, company name, internal emails addresses, etc. You should always be able to walk away from a service provider with minimal complications.
Sometimes it’s easier to let someone else set things up but at the very least try to have them add your email as Admin or otherwise in order to maintain ultimate ownership control of an account.
Listen to your Google Analytics
This is where people get screwed. The most common response I get is that Analytics is too complicated and doesn’t seem important.
YES IT IS!! It’s complicated and it’s important.
If you’re not studying your Analytics you’re only hurting yourself and your business. If your SEO team is not giving feedback on Analytics then something needs to change.
Analytics shows you where the sources of customers are and what strengths from your website are the most effective. A good Analytics reading every 30 days can change the course of a business marketing strategy.
Ignoring the importance of Analytics and not responding to recommendations can cost lost business and turn current customers away.
Bathroom Reading
If you’re not already in the bathroom reading this along with People magazine and Reader’s Digest then I suggest a quick read here from one of my favorites regarding Technical SEO. This is one of many articles that sums up some of the basics. There are others and I encourage reading them as well. Ultimately you need to understand that there things that average people don’t understand. Performance tuning a website and the machine behind the scenes is critical for security, speed, multiple mobile devices, viewing sizes, browser types, payment methods, sharing, and more.
https://searchengineland.com/technical-seo-checklist-7-essential-tips-2017-263936

CF Mason – HGIC – Unleash Your Geek, Inc.

In a world of automation and trying to do more for less with fewer tasks and less energy we sometimes lose site of the key ingredient(s).
Successful marketing campaigns ultimately depend on human interaction and attempting to make your marketing campaign function with little or no interaction can be a quick path to lesser quality promotions.
Think of it this way. A carpenter doesn’t try to invent a new hammer but instead works to improve the way the hammer is used.
This applies as well to internet marketing. As a company we develop solutions that integrate a combination of tools that have met a high level of criteria and have proven themselves in the industry. Such vendors like Oneall.com, Onlywire.com, SocialADR.com, WebCEO.com, SpinReWriter.com and many more.
Each of these tools when used in combination with our internal methods give us the power to provide very unique solutions that can be applied to 1000s of scenarios for almost any type of business in the world.
By using the tools that other companies continue to develop we are able to focus on mastering processes that give our clients the best results possible without having to spend nearly as much money as if they tried to develop their own custom solutions.
For this reason we are able to accomplish more for less money as well as less time invested in the same task. This is a primary reason why we have been able to grow by referrals because of our unique approach to building solutions where others tend to fall short. Getting back to basics and not reinvent the wheel has been an underlying principle that gives us the cutting edge over the competition.
Surround yourself with experts. Use the leading tools that the industry has to offer. Most of all use that experience to customize those tools to do things that sometimes were not how they were originally intended to be used.
This is how we show you to Unleash Your Geek.
Learn to use a hammer better. Don’t invent a new one.
 

As digital marketing is becoming more and more necessary for a company, not understanding the best way to drive your business forward can really hurt your chances of success. If you are looking for a way to improve your digital marketing efforts, here are 10 of the highest performing strategies that can bring more people to your website, allow you to connect with new or returning customers, and create a digital marketing strategy that works.

Use the Right Web Design​​

We don’t often think about web design as a marketing tactic, but it can influence the amount of time and attention a user will spend on your page. Your website is the center of all your digital marketing efforts, so if your page is not clean, easy to read, and interesting, it won’t matter how much time you put into strategy development – you’re still going to lose customers. Create a website that is up-to-date, attention-grabbing, and most of all, mobile friendly.

Utilize Search Engine Marketing and Optimization

Search engine marketing and optimization allow your name and website to appear on a list of search engine results. With a strong SEO strategy, your company website will become associated with the keywords used to find your services. This increases your chances of being the company an individual chooses to work with when selecting a company that offers your services or products.

Utilize Affiliate and Associate Programs

An affiliate or associate program doesn’t make sense for every business. However, if you do use these, you can quickly see your marketing efforts improve without needing to do much yourself. With an affiliate program, people who believe in your company can share your information and grow your market on a commission-based platform.

Use a Coach or Consultant

If you’re not an expert in digital and internet marketing, ask someone who is. There are hundreds of internet marketing coaches and consultants available to you, many of whom can give you a consultation about what you should change to see success. For small business owners who need to focus on other business systems, a coach or consultant can be extremely helpful.

Use Email Marketing

It isn’t enough to just send out emails. You will want to consider various email lists that cater to the specific needs of each individual and can present a personalized approach to your campaign. Take a hard and clear look at the purchasing habits of your customers and use that information to develop your strategy.

Use an Opt-In Email List

An opt-in email list allows customers to come to you and sign up to receive email campaigns and correspondence. This allows you to connect with new customers or clients.

Use Articles or News Stories

Having your name and information listed in other locations on the web can help you grow your company and business. This makes your name visible in an area where customers and clients are already looking and also allows you to become a trusted source of products or services.

Write Online Press Releases

When you use online press releases, you’re getting your information out there in a formal setting. This allows newspapers, blogs, or other media sources to see your information and write posts about your company without you needing to put in the effort to connect and claim a story.

Use Contests and Giveaways

People love contests and giveaways. Anytime you can encourage marketing from your customers in exchange for a free product or service, you will usually see a surge in purchases or connections.

Maintain a Blog

Your blog should be used for a number of reasons, including allowing you to consistently post new keywords and optimize your search engine strategy. More than that, your blog becomes somewhere you can offer advice, share bits of information, and really connect with your customers.

We’ll be tracking the results of this post at https://www.unleashyourgeek.com/seo/control-your-internet-traffic/ which is a URL that has been in circulation since March 15, 2017.
After tracking the traffic patterns of this page that was not promoted with more effort than a simple Google Webmaster Tools/Search Console Sitemap we are now monitoring every movement as a release of the new Social API.
Results will be released from this mass marketing Social API via a secret URL of firms who are already subscribed to this First Ever Social API solution.
Get Ready for More.

un·leash Your Geek
ˌənˈlēSH/Submit
verb
release from a leash or restraint.
“we unleashed his hidden talent and the campaign succeeded beyond expectations”
synonyms: let loose, release, (set) free, unloose, untie, unchain
“if you learn to unleash your geek then you can accomplish whatever is possible”
cause (a strong or violent force) to be released or become unrestrained.
“the failure of the talks could unleash more fighting”
UNLEASH YOUR GEEK – Whatever talent that you have which you want to put into action.
You need to learn how to Unleash Your Geek.
This is what we do.
We show you how to unleash what makes it possible to get that extra cyber boost

Sometimes our clients’ biggest obstacles are inside their own management team or process(es).
If your team members are creating road blocks by creating delays it’s time to hold those people accountable. Those delays create bottlenecks and affect the schedules and accomplishments of other people on the team. Eventually this becomes resentment and frustration which leads to massive loss of productivity.

Old rules still apply.
This is #1 in the long list of Big corporate obstacles to productivity.
Rushing for lack of time will cost you more time then if you took the time to be careful the first time.