Dirty Secrets of Internet Marketing – Stop Trying to Be your own SEO Expert

Yes, believe it or not this still is anything but a Do It Yourselfer industry. Now that we got that out of the way….here is the path you need to follow if you want to take your business seriously.
Be the business owner or manager and focus on your business. Micromanaging processes that are outside of your scope of expertise will only frustrate and irritate the people who are getting paid to help you.
SEO, Technical SEO, Internet Security, hacker threat prevention, fraud detection and a myriad of other things are best handled by the people who do it for a living.
Even for a small town auto mechanic the online threats are alive and well waiting to get into your website and anything you have online. It only takes one point of entry to cost the unsuspecting, or non believers, into paying sometimes thousands of dollars  in lost revenue, reputation and other possible crippling effects.
Even though you might continue working offline the online business can be affected by negative reviews due to a breach of a website. This can affect your reputation in the community if people think your website is not unsafe.
This is just a cross section of reasons why the DIY needs to re consider trying to DIY. It’s not worth it.

WHY should the work be outsources to experts (plural) and not a friend who “knows computers” or a Web Designer?

1.) Web Designers are web designers. I personally can build websites but work in the technical side of the industry by choice.
Mechanics modify race cars to make them outperform the competition. These are your Technical SEO and performance pros.
Body shops paint the cars to make them look nice for the sponsors and the fans. These are your website designers.
Race car drivers drive the cars. This is the business owner and the customer.
Artistic work is a different mentality altogether than a high level technical aptitude that is needed to manage the 100s if not 1000s of factors that make managing a powerful website successful. A business owner and a website designer can’t have the cutting edge if they have to focus on their normal every day work.

How to avoid getting screwed by a service

Keep ownership of everything. Accounts should be set up by 3rd party services in your name, company name, internal emails addresses, etc. You should always be able to walk away from a service provider with minimal complications.
Sometimes it’s easier to let someone else set things up but at the very least try to have them add your email as Admin or otherwise in order to maintain ultimate ownership control of an account.
Listen to your Google Analytics
This is where people get screwed. The most common response I get is that Analytics is too complicated and doesn’t seem important.
YES IT IS!! It’s complicated and it’s important.
If you’re not studying your Analytics you’re only hurting yourself and your business. If your SEO team is not giving feedback on Analytics then something needs to change.
Analytics shows you where the sources of customers are and what strengths from your website are the most effective. A good Analytics reading every 30 days can change the course of a business marketing strategy.
Ignoring the importance of Analytics and not responding to recommendations can cost lost business and turn current customers away.
Bathroom Reading
If you’re not already in the bathroom reading this along with People magazine and Reader’s Digest then I suggest a quick read here from one of my favorites regarding Technical SEO. This is one of many articles that sums up some of the basics. There are others and I encourage reading them as well. Ultimately you need to understand that there things that average people don’t understand. Performance tuning a website and the machine behind the scenes is critical for security, speed, multiple mobile devices, viewing sizes, browser types, payment methods, sharing, and more.

Technical SEO checklist: 7 essential tips to implement now for 2017


CF Mason – HGIC – Unleash Your Geek, Inc.


When you’re ready to do it right speak to an expert about evaluating your current situation. There is no such thing as a cookie cutter solution to SEO or website development. All websites are built differently to function with different types of businesses. The back end as well needs to be tuned to work with your method of running the business.
For this and so many more reasons there is no shame in outsourcing because you’re “computer illiterate”.
I visit a doctor for medical and a transmission specialist for my car.
I go to a Technical SEO expert to handle my site. In this case it’s myself but you get the idea.
For more info send me a note on any social media and I’ll be happy to help you out to see where you’re at.
Cheers!
 

 
 

There is no secret formula to Rank or Succeed with Internet Marketing

In a world of automation and trying to do more for less with fewer tasks and less energy we sometimes lose site of the key ingredient(s).
Successful marketing campaigns ultimately depend on human interaction and attempting to make your marketing campaign function with little or no interaction can be a quick path to lesser quality promotions.
Think of it this way. A carpenter doesn’t try to invent a new hammer but instead works to improve the way the hammer is used.
Image result for reinvent the wheelThis applies as well to internet marketing. As a company we develop solutions that integrate a combination of tools that have met a high level of criteria and have proven themselves in the industry. Such vendors like Oneall.com, Onlywire.com, SocialADR.com, WebCEO.com, SpinReWriter.com and many more.
Each of these tools when used in combination with our internal methods give us the power to provide very unique solutions that can be applied to 1000s of scenarios for almost any type of business in the world.
By using the tools that other companies continue to develop we are able to focus on mastering processes that give our clients the best results possible without having to spend nearly as much money as if they tried to develop their own custom solutions.
For this reason we are able to accomplish more for less money as well as less time invested in the same task. This is a primary reason why we have been able to grow by referrals because of our unique approach to building solutions where others tend to fall short. Getting back to basics and not reinvent the wheel has been an underlying principle that gives us the cutting edge over the competition.
Surround yourself with experts. Use the leading tools that the industry has to offer. Most of all use that experience to customize those tools to do things that sometimes were not how they were originally intended to be used.
This is how we show you to Unleash Your Geek.
Learn to use a hammer better. Don’t invent a new one.
 

Inter Galactic Cyber Marketing Frenzied Extravagana

As digital marketing is becoming more and more necessary for a company, not understanding the best way to drive your business forward can really hurt your chances of success. If you are looking for a way to improve your digital marketing efforts, here are 10 of the highest performing strategies that can bring more people to your website, allow you to connect with new or returning customers, and create a digital marketing strategy that works.

Use the Right Web Design​​

We don’t often think about web design as a marketing tactic, but it can influence the amount of time and attention a user will spend on your page. Your website is the center of all your digital marketing efforts, so if your page is not clean, easy to read, and interesting, it won’t matter how much time you put into strategy development – you’re still going to lose customers. Create a website that is up-to-date, attention-grabbing, and most of all, mobile friendly.

Utilize Search Engine Marketing and Optimization

Search engine marketing and optimization allow your name and website to appear on a list of search engine results. With a strong SEO strategy, your company website will become associated with the keywords used to find your services. This increases your chances of being the company an individual chooses to work with when selecting a company that offers your services or products.

Utilize Affiliate and Associate Programs

An affiliate or associate program doesn’t make sense for every business. However, if you do use these, you can quickly see your marketing efforts improve without needing to do much yourself. With an affiliate program, people who believe in your company can share your information and grow your market on a commission-based platform.

Use a Coach or Consultant

If you’re not an expert in digital and internet marketing, ask someone who is. There are hundreds of internet marketing coaches and consultants available to you, many of whom can give you a consultation about what you should change to see success. For small business owners who need to focus on other business systems, a coach or consultant can be extremely helpful.

Use Email Marketing

It isn’t enough to just send out emails. You will want to consider various email lists that cater to the specific needs of each individual and can present a personalized approach to your campaign. Take a hard and clear look at the purchasing habits of your customers and use that information to develop your strategy.

Use an Opt-In Email List

An opt-in email list allows customers to come to you and sign up to receive email campaigns and correspondence. This allows you to connect with new customers or clients.

Use Articles or News Stories

Having your name and information listed in other locations on the web can help you grow your company and business. This makes your name visible in an area where customers and clients are already looking and also allows you to become a trusted source of products or services.

Write Online Press Releases

When you use online press releases, you’re getting your information out there in a formal setting. This allows newspapers, blogs, or other media sources to see your information and write posts about your company without you needing to put in the effort to connect and claim a story.

Use Contests and Giveaways

People love contests and giveaways. Anytime you can encourage marketing from your customers in exchange for a free product or service, you will usually see a surge in purchases or connections.

Maintain a Blog

Your blog should be used for a number of reasons, including allowing you to consistently post new keywords and optimize your search engine strategy. More than that, your blog becomes somewhere you can offer advice, share bits of information, and really connect with your customers.

A lasting relationship begins with trust and your blog is a great way to build that.

A strong online marketing strategy will help you to boost your business and start seeing more customers, connections, and clients. These 10 strategies have been proven to help companies gain new exposure. By following the above tips you’ll be on your way to creating a concrete internet marketing strategy that could boost your business substantially.

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  • Consultation: Your account manager will meet with you to ensure we understand your business, your products and services, and your target marke

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  • WEBSITE DESIGN for SEO - Is your website design hampering your SEO efforts? We see it all the time. We can rebuild your existing website to work with the search engines (we can often keep the same look). We will build a whole new website that is SEO friendly from the ground up. We can incorporate your graphics, logos, images and video. We can also add contact forms and improve other calls to action. Our content writers can update existing content or develop additional content for your website or blended website campaign.

    Website Analysis. We evaluate your site structure, page meta-data, content, keyword density, and other factors critical to SEO success. 

    Keyword Research. We assess the competitiveness of the keywords related to your business offerings and develop a cost-effective strategy to target search phrases that will bring business to your door. 

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In this case, technical SEO just refers to any SEO work that is done aside from the content. Essentially, it's laying a strong foundation to give your content the best chance it can have to rank for relevant keywords and phrases
Organic search engine optimization refers to the methods used to obtain a high placement (or ranking) on a search engine results page in unpaid, algorithm-driven results on a given search engine.

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