Technical audits can take from 40 -60 hours depending on the size of the website and the organization.
As a potential customer we would like to emphasize that even though we list a lot of services in this section not every site requires the same attention. This list represents the areas that we check and then based on our results we use only the solutions necessary to properly optimize the website. Certain parts of this process can evolve with the work of the website which means that they get implemented as needed.
Technical SEO means something different so different people. To some it can be just the performance of the website. To others it gets more involved where server files get modified in order to meet stringent security requirements that affect exposure far beyond search engines.
Some websites have member areas that are used to allow their clients to access private information. In cases like this there are authority organizations that rank websites based on how secure a website is. All of the items listed here, when met, will make sure that a website meets all of the standards in over 95% of the situations where a 3rd party company might want to know your website is meeting industry requirements.
These audits are bucketed into separate parts
Technical: Crawl errors, indexing, hosting, etc.
Content: Keyword research,
Competitor analysis, content maps, meta data, etc.
Full website Optimization tools to make sure your site is ready to be promoted on a tier equal or better than your competition
General Crawling Items
Use of Java Script Links
HTML Sitemap
XML Sitemap Files
HTML Source Code
Source Code Order Structure
Javascript Code
Use of External Files
Health Check
Perform a site Search
Brand Search
Total Pages indexed
Duplicate Content Review
Content Review
Quality, Length,
Human or Goal Focused,
Ease of Read Use
Internal Linking
Related Linking Structures
Recommendation Engine
Cross linking and category linking
Nofollow use
Consistent Linking
Canonicalization
Anchor Text
Search Standing
SEO Tools Rank Checker
Moz Tools
Keyword Difficulty
Rank Tracker
Accessibility
Content embedded in Flash
Frames Site Construction
Session IDs Requirements
Cookie Acceptance Requirement
Secure Server Usage
Entry Page Requires Verification
Primary Content Element Integrity
Duplicate Content
HTML Page Titles
Meta Elements
Header Tags
Javascript Usage
In-line CSS Usage
Relevant Text within images of Flash
AJAX
Lack of Body Content
Main Navigation Elements
Top Navigation
Side Navigation
Image-based Navigation
Footer Navigation
Javascript Navigation
Flash Navigation
Excessive links in Navigation
Redirect and Server Delivery
Javascript Redirect
302 Temporary Redirect
Meta-Refresh Redirect
Redirect Chains
Proxy Content and URLs
Site Architecture
Deep Folder Structure
Internal Linkage Profile
Link Count per Page
Link Depth
Robot Directories
Robots.txt file is blocking spiders
lack of robots.txt file
Robots Meta Tag is blocking spiders
Use of Link Canonical
Use of Specialty Meta Tags
Site Performance
CDN Requirements
Image and file size optimization
Rewrites and Redirects
HTTP Requests
Static File Delivery
Compression
Source Order
Site Load Time
Response Codes (301, 302, 307, 410, 404, 500)
Traffic Analysis
Alexa.com
Compete.com
Hitwise.com
Quantcast.com
SEMRush.com
URL Structure
Keyword Use
Directory Structure
Directory Number and Names
Limited use of Parameters
Long Dynamic URLs
Session Tracking in URLs
Use of Session IDs in URLs
Domain Strategy
